Content Strategy

Whether your business is at the start of its content strategy journey or you need somebody to make sense of the content on your website, let’s work together to ensure your content meets your business goals. Services I offer include:

  • Audience research and analysis

  • Competitor research and analysis

  • Content audits

  • Content calendar production

  • User journey mapping

  • Editorial planning

  • Content management

  • Social media strategy development

  • Performance measurement and reporting

Editorial

Are you an editor looking for a meticulously researched, expertly written article? Or perhaps you represent a business looking for a high-quality blog post that captures the attention of prospective customers? Look no further — I have been providing publishers, agencies, brands and organisations with editorial production and consultancy services for over a decade. Some of those services include:

  • Long- and short-form article production

  • Interview pieces and profiles

  • Ghostwriting

  • Thought leadership content

  • Blog production

  • Print and digital magazine production

  • Commissioning

  • Flatplanning and in-house editorial expertise

  • Proofreading and sub-editing

  • Newsletter production

  • Video and multimedia asset script production

  • Event-based content

Copywriting

Audiences are increasingly time-poor, therefore, every word has to count. Whether you’re looking to inspire or educate, let me work with you to create impactful copy that meets your objectives. Some of my copywriting services include:

  • Advertising copy — digital and print

  • Newsletters and brochures

  • Taglines and slogans

  • Website copy

  • Product and service descriptions

  • Technical writing

  • Compelling storytelling

Communications

Are you a communications professional in need of assistance? You’ve come to the right place. I‘ve worked with a long list of global organisations and SMEs, offering communications services such as:

  • Internal communications

  • Press releases

  • Company announcements

  • Corporate reports

  • Brand messaging and voice developments

  • Messaging house development

Digital Marketing + SEO

The frenetic nature of the digital landscape means that your content has to work hard to engage with users. I have worked with dozens of brands and organisations producing SEO-driven content that delivers results, from online portals designed to drive enquiries to small firms looking to capture the attention of specific audiences on social media. Some of my digital marketing services include:

  • Search engine optimisation (SEO) audits, planning and production

  • Multimedia asset production

  • Social media support

  • Pay-per-click (PPC) support

  • Lead generation work

  • Conversion rate optimisation

MY WORK

I’ve worked with firms ranging from global logistics operators to indie publishers. I’ve written about everything from fine cheese to football, Michelin-starred restaurants to entrepreneurship — and I’m always eager to cover fresh topics. If you’d like to see examples of my work, contact me and I’ll send you my portfolio.